Get ready to bring the heat because Pitchfest is officially back as part of the BMA theatre programme at InstallerSHOW 2025, which will take place at the NEC Birmingham, June 24-26.
If you want to turn your bathroom innovation into the next big thing with installers, this is your moment. Think Dragon’s Den but with more taps, showers, bougie bathrooms and toilet tech. At Pitchfest, solution providers will go head-to-head, delivering fast-paced, no-fluff pitches to a live audience of bathroom installers – and only one can be crowned Pitchfest Champion.
Here’s how it all goes down:
Two Heats
- Heat 1: 24 June at 3:15 PM
- Heat 2: 25 June at 10:15 AM
Each heat will feature six rapid-fire pitches.
You get 5 minutes on the clock. No slides, no screens – just you, your pitch, and whatever props you can carry.
Once all pitches are complete in each heat, the installer audience will vote for their favourite using an online voting system. The top three pitches from each heat will move on to the grand final. Voters themselves will be entered into a draw to win an iPad Air, courtesy of Leopard Co.
The Final Showdown – 26 June at 2:00 PM
Six finalists, one ultimate winner, and eternal bragging rights voted by the installer audience. And if that’s not enough, the overall champion will benefit from a 10-week sprint marketing campaign with Leopard Co worth £7k.
There are only 12 pitching slots available, and they’re going first-come, first-served. From the thirteenth entry onward, hopefuls will be added to a reserve list – so don’t wait!
To throw your hat (or faucet) in the ring, email Amy Kirk today.
Hosted by BMA Chief Executive Tom Reynolds, each session will be a whirlwind of energy and inspiration. No screens, no boring slides – just real, raw pitches. Props encouraged. Innovation required.
“Last year’s Pitchfest delivered more than we could’ve expected – the energy, the ideas, the crowd engagement – it was phenomenal,” said Tom Reynolds. “We knew right then that we had to bring it back, and this year it’s going to be even better.”
Pitchfest is where industry innovation meets installer insight – live, loud, and unfiltered. Whether you're pitching or watching, you won't want to miss a minute.
Want to turn up the volume even more?
We're offering sponsorship opportunities for two high-profile speakers appearing in the BMA theatre area during InstallerSHOW. It's a fantastic way to boost your brand and support these exciting sessions. For details, reach out to Tom Reynolds directly. Again – first come, first sponsored.
BMA are Industrial Associates of CIPHE, to see the full list of Industrial Associates check out the directory HERE